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Putting a team on the ground.
Having an experienced in-house team, dedicated to enabling the right process for supplier funded marketing is the difference between a steadily performing revenue platform, compared to a brilliant one.
One central team has an opportunity to plan, create, deliver and evaluate all supplier funded marketing campaigns.
As an independent party, the team can ensure a retailer’s priorities and a supplier brands’ priorities are consistently aligned and that the shopper comes first.
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