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Why we always share RMN campaign failures with clients

Greater transparency of failure is needed, as it’s one route to improvement.

3 things CPGs really want from Retail Media Networks

In order to succeed in this industry, RMNs need to treat CPGs more like clients and offer true collaboration.

3 reasons we're thankful this year

It’s been an exciting and rewarding year for our team of retail media experts at Threefold. While we’d normally wait to reflect on the...

Independent retailers are the next frontier of retail media

I was elated to take the stage at P2PI LIVE on Nov. 8 to share insights about what we at Threefold envision as the next frontier of...

Lessons on value in retail media from Advertising Week New York

Retail Media’s growth is obvious. From innovative in-store campaigns to comprehensive digital strategies, retail media has become an...

Our thoughts on the IAB/MRC Retail Media Measurement Guidelines

The Interactive Advertising Bureau (IAB) and the Media Rating Council during September’s inaugural IAB Connected Commerce Summit unveiled...

Threefold in the News: Retail Media Desperately Needs Consistent Standards

Increased measurement standards continue to be the predominant conversation among retail media stakeholders. We saw the issue take center...

Threefold to be joined by UNFI at P2PI LIVE to talk independent retailers

Threefold is elated to share that we’re taking the stage at P2PI LIVE & Expo 2023 in St. Louis, Missouri for an exciting discussion...

Groceryshop 2023 goes big on retail media

The Threefold team just got back from a busy couple of weeks in the U.S. First, we attended the IAB Connected Commerce Summit in New York...