Why controlling first party data is essential for retailers
In today's digital age, data has become a valuable commodity, especially for retailers.
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Leanne Naughton
- Jun 1
How to grow Retail Media revenue - some top tips.
SMG have specialised in retail media for 15 years. Having led within our industry across this time we are delighted to see retail media bro
Jon Cornish
- May 11
‘Aggregation is the word…'
It is 45 years since the film ‘Grease’ came out, but its timeless message that ‘to be truly popular you need to change how you look’ has...
Leanne Naughton
- May 2
The challenges of retail media for retailers
Here, we touch on a few of the challenges retailers should consider when building effective retail media strategies.
Sean Crawford
- Apr 26
The transatlantic rise of retail media
Retail Media is not a ‘new’ industry. It has been about for decades on both side of the pond.
Leanne Naughton
- Apr 24
The value of retail media for retailers
In this blog post, I’ll discuss some of the reasons retailers can get excited about the retail media opportunity.
helenahinton
- Apr 12
Retail Media's Rise in Europe
Threefold-Agency has been spreading its international wings over the last few months, attending events in the US with LiveRamp, Shoptalk...
helenahinton
- Feb 23
Why collaboration is key to the future of retail media
Retail media has exploded onto the marketing landscape in the last couple of years. E-marketer declared 2022 as “the year of retail...
helenahinton
- Jan 25
Our key NRF takeaway insights
We're back from the NRF in the Big Apple and here's what we learnt Takeaway 1: There is a step change underway in digital enhancement;...
helenahinton
- Jan 23
How brands and retailers can win with customers in 2023
You all know the headlines from 2022: Whilst employment rates are at a record high and we’re not predicted to enter another recession,...
Sam Toothill
- Dec 20, 2022
Why 2022 was a significant moment in the evolution of Retail Media Networks.
2022 threw a lot at us. From the invasion of Ukraine by Russian forces, the death of Her Majesty the Queen, three successive British...
Lee
- Jun 30, 2020
How important is it, to have a dedicated team in place to manage and run retail media campaigns?
Quite simply, I am yet to meet a buyer who benefits from ‘spare time’ to launch and manage campaigns on behalf of their supplier brands.
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- Jun 1, 2018
Breast, bottle and baby milk
Feed time is an integral part of the journey into parenthood and an important moment when mum and dad can bond with baby.
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