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3 reasons we're thankful this year

It’s been an exciting and rewarding year for our team of retail media experts at Threefold. While we’d normally wait to reflect on the year that was until closer to the new year, we have a big reason to be thankful a little earlier this year: it's Thanksgiving in the US!


As we celebrate our first Thanksgiving, we wanted to take a look back and share just a few reasons why we at Threefold are thankful this year.

1. North America


One of the reasons it’s been such an exciting time for us is because we’ve expanded internationally. We’ve long been headquartered in London, but this year, we shipped our retail media experts across the pond and opened our second headquarters in New York City.


We have more than 15 years of experience building valuable retail media estates for our partners, and we are thrilled to be able to expand to this new market. There’s so much value our UK learnings can provide in North America, and there’s so much we can learn from the US retail media landscape. One thing is for certain, we know the future of retail media is bright globally.


It’s been an extremely busy time for us, as the Threefold and broader SMG team have traveled across the US to major events that are shaping the future of our booming industry.


Seven people stand in front of Threefold backdrop.
Threefold North America showed up big to P2PI LIVE in St. Louis.

A few highlights:

  • At the beginning of the year, we traveled to New York City for NRF 2023: Retail’s Big Show.

  • In the spring, we attended ShopTalk in Las Vegas, and in May, Managing Director Sean Crawford was awarded a 40 under 40 award by the Path to Purchase Institute (P2PI) during Future Forward in New Orleans.

  • In the summer, CEO Sam Knights took the stage at P2PI’s Retail Media Summit with our partners from Boots to talk about personalization in the era of privacy compliance. While there, he was awarded a Retail Media Award!

  • In the fall, we traveled to Minneapolis for AdWeek’s Retail Media Summit and then jetted off to St. Louis where we took the stage at P2PI LIVE to talk about the potential to expand retail media to the all-important independent retailer.

We’ve been having some really thoughtful conversations in the US, and we’re excited to move these conversations forward during the rest of this year and beyond. We have some really exciting things planned in North America.


Above all else, we are thankful to have received such a warm welcome from partners old and new in North America!


2. Retail Media Summit UK


Until recently, most of our time in North America was spent attending industry events. We quickly noticed there was a huge demand for this type of event in the UK – especially for an event tailored specifically to the needs of the retail media community. That’s why we were so thrilled to partner with the team at P2PI to bring Retail Media Summit to the UK on Oct. 11.

SMG CEO Sam Knights speaks at Retail Media Summit UK.
SMG CEO Sam Knights speaks at Retail Media Summit UK.

We are incredibly thankful for everyone who made this event a smashing success, from our team, who diligently brought the event to life, to the folks at P2PI who helped us drive the content and our sponsors and speakers who took the stage to share critical research, insights and learnings about our industry. Thank you to Stratacache, Firework, LiveRamp, Skai, Advertima, Clinch and Vibenomics for believing in this event!


So much has happened globally in the retail media industry this year, and we are thankful to have a talented network of experts in the field who helped us break it all down.

We’ve been sharing some of the crucial content and insights from Retail Media Summit UK, so be sure to stay tuned to our LinkedIn pages and the SMG blog to watch videos and read more about this one-of-a-kind event.

We’re so thankful to everyone who sponsored, attended and participated in the unforgettable event at Shoreditch Studios, and we look forward to seeing you next year. Stay tuned.


3. Our partners and peers


Finally, we are incredibly thankful for all of our incredible industry partners who continue to push the limits of what’s possible in retail media and shape the future with us. We’re always thinking about how to make retail media better for everyone, and so are our partners.


There are hundreds of RMNs, all vying for brand marketing dollars. We know the importance of bringing order to the industry, which is why we’re specifically thankful to those in the industry who are calling for greater transparency and standardization in measurement.


We want to first say we’re thankful for the work the Interactive Advertising Bureau (IAB) is doing in this space in the US. It has taken such a thorough approach to tackle retail media measurement standards, which are desperately needed to ensure maximum results for all stakeholders: retailers, brands and consumers. You can see our take on that 56-page proposal from earlier this year, here.


We’re also thankful for the ISBA, which this year launched its Responsible Retail Media Framework, which aims to create fair and transparent advertising guidelines accountable to the public, legislators and advertisers. The framework looks at what retail media should be doing now, and what it should be doing next and also establishes long-term goals that address challenges in the face of massive growth.


Both the IAB in the US and the ISBA in the UK have worked to answer difficult questions that must be addressed if we want to sustain the growth of retail media. We’re thankful for them, everyone who has contributed to their work and for everyone else who will continue to push these necessary conversations forward in the months and years ahead.


About Threefold


Founded in 2008, Threefold is the world's leading Retail Media Network (RMN) specialist, headquartered in both London and New York. As part of the SMG agency network, which employs over 250 retail media experts, Threefold's primary mission is to unlock incremental CPG budgets, curate media campaigns that supercharge sales and elevate its retail partners into top-tier omnichannel media owners, spanning in-store, offsite and online.


Threefold's services include consultancy, evaluation, and a white-label in-house solution that has seen the agency build, run and operate over 10 Retail Media Networks to date. In the UK, Threefold runs and operates Walgreens' Boots Media Group and Morrisons Media Group, and additional live partners include major retailers like The Co-op, Signet Group and The Very Group.

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