We've been supporting our retail partner, The Very Group, with Black Friday supplier funded campaigns for over 10 years.
This year we focused on our CRM strategy, embedding 'scratch to reveal' functionality into email communications, a first campaign of its kind this year!
The functionality offered engaging content alongside dynamic product offerings, personalisation and Taggstar social-proofing to a targeted audience of c.360k shoppers.
The CRM strategy was supported by a conversion driving paid social campaign pushing The Very Group's most strtegic brands and product offerings, as well as onsite touchpoints to drive conversion.
Take a look at some snapshots of the email below