This week saw the final media touchpoints go live for our annual Christmas Toys campaign in partnership with The Very Group, showcasing the latest and greatest toys available across global brands including Mattel, Lego and Hasbro.
The omnichannel campaign was designed to help anyone buying for a little one in their life, not just parents, by using influencer content to create gift guides split by age range to mkae shopping easier. With accompanying stories for each product recommendation that clicks directly to the product onsite, we wanted to create the most seamless shopper journey.
Supporting the influencer content was a targeted CRM and conversion driving paid social activity, as well as digital display banners driving awareness of jey product lines.
