We recently brought together a retail partnership between Co-op, Mars Wrigley and Unilever to support 'Fairtrade Fortnight', championed by a full impact store takeover at Media City, Manchester.
Alongside a front of store window takeover, floor vinyls and at fixutre media, we included a bespoke interactive arcade grabber for shoppers to win a free bag of Maltesers and tons of Ben and Jerry goodies (who doesn't want free Maltesers and ice cream?!)
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