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Lauching the Dyson airwrap to

The Dyson airwrap has over 3.6 billion TikTok views and was the go-to hair tool for an impressive lineup of A-list celebs being styled for the 2023 Golden Globes, so you can imagine our excitement when we were briefed to facilitate a retail media partnership between The Very Group and Dyson to launch the product onto

Social, web and CRM activations began in Feb and will run over the coming months, and whilst we believe the airwrap is worth every penny (we've tried it, we know!) we included Very Pay messaging on all touchpoints to reflect consumer nervouseness around the current cost of living crisis


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