It is safe to say Spring has finally sprung. It has been an exciting start to the new Spring season with campaigns for Mother’s Day across all of our retail partners (see some examples below), as well as helping Red Bull kick off the Formula One season in style with Co-op!
Our sister agency, Capture, hosted their first in person event in two years where they were discussing the importance of brands working collaboratively with retailers; using their 1st party data for media, for off-site targeting, and ultimately measurement in store. This is such an important topic which we at Threefold will be sharing more on over the coming weeks. If you would like to see the highlights from please click here.
And finally, are you one of the many retailers that are leaving millions of media revenue on the table? We have commissioned a report that will be launched this April that looks at the extent of how much media revenue is being missed by retailers and what can be done to create the right environment to grow this. If you want to be on the waiting list to receive a copy of the report when it is launched please get in touch.
If you have any comments about what you read, as always, we’d love to hear them.