We recently worked with our retail media partner The Very Group to launch the SonyPlayStation 5 at Very.co.uk.
With the console positioned as 'the ultimate entertainment experience for all the family' Very's 'families on a budget' audience segment was a primary data set, alongside a PS4 upgrade strategy. We also worked with Meta to devise a look-a-like social audience, delivering 4.8m TikTok impressions in the first week alone.
Another brilliant campaign delivered with our longest standing parntership.