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Webinar: The Power of Three: Measurement & Data streams June 13

All about the complex world of retail media measurement and data, join Threefold's Amber Roberts, SMG's Bianca Hall, the IAB's Jeffrey Bustos and Southern Glazer's Wine & Spirits' Jennifer Bailin for this insightful webinar discussion.




Threefold, the global retail media experts behind five active Retail Media Networks, is thrilled to introduce our brand-new webinar series, The Power of Three. This free, easy-to-digest series will address the biggest challenges and opportunities in the ever-evolving world of retail media.


In our inaugural webinar, we'll delve into the power of retail media measurement and data to transform results for retailers and their supplier brands. With the abundance of data available, understanding how to leverage it effectively can supercharge your retail media strategy. Join us as for an insightful 10-minute presentation about the state of retail media measurement followed by a panel discussion exploring this crucial topic with a panel of industry experts.


What to expect during The Power of Three: Measurement & Data

  1. Measurement Metrics: Discover the key metrics brands need to properly evaluate retail media performance.

  2. Standardization: Get the latest on the push for retail media measurement standardizations and the barriers to achieving them.

  3. Omnichannel Strategies: Learn how to enable robust data reporting for campaigns in-store, online, and off-site.


Why Attend?

  • Stay Ahead of the Curve: The Power of Three covers the most exciting topics in retail media today.

  • Gain Valuable Insights: Hear stories, tips, tricks, and strategies from thought leaders in the space to realize brilliant business results.

  • Easy-to-Digest Content: Learn practical strategies summarized into tangible takeaways to enhance your retail media strategy.


Meet Our Speakers

Our expert panel features:

  • Amber Roberts, Partnership Director, Threefold (Moderator)

  • Jeffrey Bustos: Vice President, Measurement, Addressability & Data Center, IAB

  • Bianca Hall: Senior Insights Director, SMG

  • Jennifer Bailin: Director B2C E-Commerce, National Retail Sales, Southern Glazer's Wine & Spirits


These industry leaders bring a wealth of knowledge and experience, ensuring a session packed with actionable insights and practical advice.


Event Details

  • Date: Thursday, June 13, 11:00 a.m. ET

  • Location: Wherever you are!

  • Hosted by: Threefold, featuring experts from across the industry

  • Format: Online - We’ll provide a Zoom link via email 48 hours before the event


Don't miss out on this insightful hour designed to set you up for success in the complex retail media landscape. Secure your space today and take the first step towards unlocking the full potential of your retail media strategy.


We look forward to seeing you at the webinar and helping you navigate the future of retail media with confidence. Join us and be part of the conversation that’s shaping the industry.


About Threefold

Founded in 2008, Threefold is the world's leading Retail Media Network (RMN) specialist, headquartered in both New York and London. As part of the SMG agency network, which employs over 380 retail media experts, Threefold's primary mission is to unlock incremental CPG budgets, curate media campaigns that supercharge sales and elevate its retail partners into top-tier omnichannel media owners, spanning in-store, off-site and online.


Threefold's services include consultancy, evaluation and a white-label in-house solution that has seen the agency build, run and operate over 10 Retail Media Networks to date. In the UK, Threefold runs and operates Walgreens' Boots Media Group, Co-op Media Network, Morrisons Media Group, ASDA's LS Eleven Media Services and retail media for The Very Group.




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