Every year we eagerly await the launch of the latest Samsung smartphone and this year it was no different as we supported the flagship retail media launch of the S23 at Very.co.uk.
It takes a total team effort to support this level of product launch, working alongside the brand, trade, creative, legal and buying teams at The Very Group to ensure we're delivering the strongest customer journey possible.
The activation went live across a full ecommerce journey including social, CRM and web with a live product unboxing streamed on the Samsung brandstore.
Purchase data will be used throughout the remainder of the campaign to re-target shoppers with the Samsung Galaxy Watch and Buds to encourage upgrade to the full Samsung eco-system.
