A peaceful, sleeping baby ... the dream right?!
Now in its second year, we supported Boots UK's Baby Sleep Event with our 'Write Your Family's Bedtime Story' campaign. We know that baby products are an emotive purchase and therefore looked to reassure parents that whilst every baby's sleep is unique, Boots is here to support them in building a routine that works for them and their baby.
We worked with 18 brands, activating across boots.com, email, app, social, influencer and instore. After the success of last year's instore experiential we wanted to go bigger and better, executing a Baby Sleep roadshow in 6 stores across two weekends, giving parents the chance to interact with experts and products.
Congrats to everyone involved and a special shoutout to our experiential partner N20 for bringing our in-store vision to life!