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Threefold joins Ascendant Network, will lead discussion at Retail Media Boot Camp


Threefold has joined the Ascendant Network.
Threefold has joined the Ascendant Network.

Threefold has joined the Ascendant Network, an exclusive and prestigious community of leaders across retail and marketing.


Founded in 2014 to create a network of like-minded executives, the Ascendant Network now operates three distinct communities: Digital Ascendant, Retail Ascendant and Retail Media Network Ascendant. Threefold will kick off its involvement with the Ascendant Network by leading a keynote panel at its Retail Media Ascendant Boot Camp on April 11 in New York City titled Global Perspectives: Leveraging loyalty in a cookieless era.


The panel will feature Threefold CEO Sam Knights, who leads the entire SMG agency network, Rachel Halter, Director of Membership and CRM at Co-op and Ray Balberman, Director of Client Strategy at Advance powered by Loblaw. The discussion will be moderated by Andrew Lipsman, Independent Analyst and publisher of the Media, Ads + Commerce newsletter.


Panelists will share insights derived from their combined decades of experience in retail media. The discussion will be tailored to how retailers across the globe have leveraged shopper loyalty and first-party data to combat signal loss from the ongoing deprecation of the cookie.


Threefold, part of the broader SMG network, has more than 15 years of experience building best-in-class Retail Media Networks for retailers. Co-op, the top convenience retailer and largest member-owned retailer in the UK, offers brands omnichannel retail media opportunities via its Threefold-powered Co-op Media Network. Loblaw is the top grocer in Canada and last year launched a consolidated retail media offering for brands under the name Advance Powered by Loblaw.


“Threefold joining the Ascendant Network is the latest step in our ambitious growth in North America. Having attended Ascendant Network’s Retail Media Boot Camp as a guest last year, I saw firsthand just how valuable this community is to the retail media industry, and I’m thrilled Threefold can take a role in adding value to it,” said Sean Crawford, Managing Director of Threefold. “We’re looking forward to our panel at this Boot Camp and are excited about future strategic partnership opportunities with the Ascendant Network in North America and in Europe.”


Since entering the North American market in 2023, Threefold has already assisted a major retailer in developing its RMN offering and has established itself as a retail media industry leader, attending and providing insights at major events, including NRF, Retail Media Summit, Retail Media Summit Canada and P2PI LIVE.


About Threefold


Founded in 2008, Threefold is the world's leading Retail Media Network (RMN) specialist, headquartered in both New York and London. As part of the SMG agency network, which employs over 360 retail media experts, Threefold's primary mission is to unlock incremental CPG budgets, curate media campaigns that supercharge sales and elevate its retail partners into top-tier omnichannel media owners, spanning in-store, off-site and online.


Threefold's services include consultancy, evaluation, and a white-label in-house solution that has seen the agency build, run and operate over 10 Retail Media Networks to date. In the UK, Threefold runs and operates Walgreens' Boots Media Group and Morrisons Media Group, and additional live partners include major retailers like Asda, The Co-op and The Very Group.


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