The shortlist has been announced for this year’s Masters of Marketing Awards, and we are delighted to have made it to the finals for our work with Very.co.uk.
Kicking off the Festival of Marketing at London’s Tobacco Dock in November, the awards recognise work that combines innovation and creativity with effectiveness. Our work with Very.co.uk in the toys category demonstrates how a relentless focus on the shopper really does deliver results for brands and retailers alike. By serving the customer with the right message, at the right time, through the right channels, we were able to deliver a multi-channel marketing partnership that achieved phenomenal engagement and just as importantly, sales. I am extremely proud that we have been shortlisted for the Masters of Marketing Awards for the second time. Over the past year we have worked incredibly hard to build shopper media campaigns that are driven by insight and have a creative idea at the heart. We are looking forward to the final results and celebrating at the awards night!