I joined SMG from IRI in 2016 and now lead SMG’s Insight Team, who to date have performed over 2,500+ commerce media evaluations. Our team focuses on leveraging this data to provide actionable insights and recommendations to our clients.
Best experience at Threefold?
Campaign evaluations is one of my favourite subjects to talk about (you wouldn't want to sit next to me on a plane or long train journey and get me started) so it has been a great privilege to share our insight learnings at the Co-op media conference.
Favourite campaign/part of your job?
I spend quite a lot of time in meetings, presentations and workshops and because I work with such amazing people, I love this part of my job! But every now and then, I spend a few uninterrupted hours in excel crunching Plan-Apps data....sheer bliss.
What are you known for?
Hmmm probably for talking zealously about campaign evaluations.