top of page




Bianca Hall

Insight Director

I joined SMG from IRI in 2016 and now lead SMG’s Insight Team, who to date have performed over 2,500+ commerce media evaluations. Our team focuses on leveraging this data to provide actionable insights and recommendations to our clients.

Quick Q&A

Bianca Hall

Best experience at Threefold?

Campaign evaluations is one of my favourite subjects to talk about (you wouldn't want to sit next to me on a plane or long train journey and get me started)  so it has been a great privilege to share our insight learnings at the Co-op media conference.

Favourite campaign/part of your job?

I spend quite a lot of time in meetings, presentations and workshops and because I work with such amazing people, I love this part of my job! But every now and then,  I spend a few uninterrupted hours in excel crunching Plan-Apps data....sheer bliss.

What are you known for?

Hmmm probably for talking zealously about campaign evaluations.

bottom of page