The retail landscape has witnessed a seismic shift with the rise of Retail Media Networks (RMNs). These digital advertising ecosystems, owned and operated by retailers themselves, enable retailers to monetize their online properties and offer highly targeted advertising opportunities to brand advertisers. By leveraging their first-party customer data and online platforms, retailers can provide advertisers with unprecedented targeting precision and measurement capabilities, driving higher engagement and ROI.
This same incredible rise in RMNs has left some retailers ill-equipped to face the challenges of how to navigate this complex landscape while striving to stay ahead of the curve. However, with Plan-Apps, Threefold’s proprietary cutting-edge retail media campaign evaluation platform, retailers can empower themselves with data-backed decisions at every turn.
Precision in Campaign Planning and Forecasting Plan-Apps provides retailers with unparalleled precision in forecasting campaign performance. By leveraging robust data analytics, retailers can estimate crucial metrics such as impressions and return on investment (ROI) before launching a campaign. This foresight enables retailers to allocate resources effectively and maximize the impact of their marketing initiatives. With Plan-Apps, retailers can confidently enter the competitive retail media landscape armed with insights, minimizing risks and optimizing outcomes.
Comprehensive Campaign Measurement Measurement lies at the core of effective retail media strategies, and Plan-Apps offers a comprehensive suite of metrics to evaluate campaign success. For in-store campaigns, retailers can track metrics such as percentage uplift, monetary uplift, unit uplift and ROI, gaining a clear understanding of the campaign's impact on sales and profitability. In the digital realm, Plan-Apps offers nuanced insights tailored to each platform and retailer, including pre vs. live comparisons and linked sales data. Additionally, engagement metrics such as clicks and click-through rates (CTR) provide valuable insights into customer interactions, enabling retailers to refine their strategies for maximum effectiveness.
Uncovering Overarching Trends Beyond individual campaigns, Plan-Apps provides retailers with access to a wealth of overarching trends derived from a vast database of evaluations and commissioned studies. With over 10,000 evaluations worth $190 million, Plan-Apps offers unparalleled insights into industry trends and consumer behavior. By leveraging this wealth of data, retailers can identify emerging opportunities, anticipate market shifts, and stay ahead of the competition. Whether it's uncovering untapped audience segments or refining targeting strategies, Plan-Apps empowers retailers to make proactive, data-driven decisions that drive sales and profitability.
Data is the Key: Effective data management is at the heart of successful RMNs. RMNs thrive on the vast amount of data retailers collect on their customers, including purchase history, browsing behavior, and demographic information. Plan-Apps empowers retailers to harness this data effectively, enabling precise targeting, personalized advertising, and actionable insights.
The ability to make data-backed decisions has never been more critical. By leveraging the power of data, retailers can unlock new revenue streams, enhance brand presence, and drive growth. From precise campaign planning and comprehensive measurement to uncovering overarching trends, Plan-Apps equips retailers with the tools and insights they need to thrive.
Want to chat about how Plan-Apps can supercharge your retail media strategy throughout the planning, execution and evaluation phases? Send me a line at amber.roberts@threefold.team
About Amber Roberts
Amber Roberts is the Partnership Director at Threefold, where she leads the team building retailer partnerships in North America. Amber joined Threefold in 2023.
As a seasoned retail veteran, Amber has spent nearly two decades working across the industry, from Fortune 100 and Global 300 companies to startups. Amber previously spent about four years working for Kroger, where she was one of the first digital hires, established the framework for its current RMN offering and launched several multi-billion dollar businesses and alternative revenue streams.
Most recently, Amber worked as a consultant for small- and mid-sized grocery retailers to develop their omnichannel marketing strategies.
About Threefold
Founded in 2008, Threefold is the world's leading Retail Media Network (RMN) specialist, headquartered in both New York and London. As part of the SMGÂ agency network, which employs over 250 retail media experts, Threefold's primary mission is to unlock incremental CPG budgets, curate media campaigns that supercharge sales and elevate its retail partners into top-tier omnichannel media owners, spanning in-store, off-site and online.
Threefold's services include consultancy, evaluation, and a white-label in-house solution that has seen the agency build, run and operate over 10 Retail Media Networks to date. In the UK, Threefold runs and operates Walgreens' Boots Media Group and Morrisons Media Group and additional live partners include major retailers like Asda, The Co-op, Signet Group and The Very Group.