We’re really pleased to share that we were successful at the 2017 IPM Awards, taking home silver in the shopper marketing category. We were recognised by the IPM for our work with leading digital department store Very.co.uk on our Toy Team campaign. Over the past two years, we have worked in partnership with Very and the brands they sell to create a campaign that credibly reassured mum she was making the right choices. All the data showed us that mum responds well to reviews, but only if she feels she can trust them. Our view was that there was no better way to deliver product feedback than through children themselves.’ And it worked. The campaign we ran generated over 7.2 million impressions amongst shoppers who were ready to buy. And these impressions converted to sales, with some of the featured brands seeing uplifts of +76% YOY. This was an ambitious campaign – the team co-ordinated a partnership between 8 brands and worked with two talented, but very young actors! We are very grateful to have received this award in recognition of our work with Shop Direct.
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