We turn retailers into world-class, omnichannel media owners.
With over 15 years of experience, Threefold uses creative thinking and precision planning to build effective retail media capabilities that drive sales for retailers and brands.
As the experts behind more than 10 Retail Media Networks, we have a track record of driving significant and sustainable revenue growth for our clients.
We’re not an ad tech or ad sales company: We take a truly holistic approach to retail media.
Our Retail Partners
Asda
Asda is Threefold's newest partner and has been powered by our experts since 2024. Threefold's experts manage Asda Media Partnerships, its retail media planning and operations, with an ambitious plan to expand its RMN through more stores, new digital channels and innovative propositions.
With nearly 20 million households shopping at Asda annaully, Threefold leverages Asda’s rich customer data to create targeted, insight-led, creative omnichannel campaigns that help brands reach the right audience through the right touchpoints.
Walgreens Boots
Boots Media Group (BMG) launched in September 2021 to provide a full-service retail media offering, enabling brands to connect with Boots customers across the full path to purchase, including in-store, at home, as well as on-site and off-site digital.
BMG enables brand partners to utilize the wealth of Boots' first-party data to deliver highly personalized, relevant campaigns to customers. We provide services from planning to evaluation and have a continual focus on improving campaign performance and ROI for Boots' supplier brands.
Morrisons
Threefold has managed Morrisons' retail media estate, Morrisons Media Group, since 2022. Morrisons reaches more than 10 million shoppers across nearly 500 stores each week and has a strong e-commerce business, with nearly 8 million monthly website visits, giving our experts the scale to enable more personalized media channels that consumers want.
Morrisons Media Group also offers unique opportunities for brands to activate, including in its in-store cafes, digital screens at deli counters and through its Amazon storefront, which reaches over 75% of households in the UK.
Co-op
Threefold officially launched Co-op Media Network in 2024 as the first convenience store retail media network in the UK. Co-op is at the heart of local communities. With 85% of the UK population living within two miles of a Co-op, there's a unique opportunity for brands to reach a significant audience multiple times each week.
Since 2017, Threefold has enabled supplier brands to do that in an environment where shoppers don’t always have a shopping list and are instead searching for inspiration. In 2023 alone, Threefold executed more than 1,800 retail media campaigns on behalf of Co-op.
Very
Since 2011, Threefold has developed and managed The Very Group’s popular media estates. Very is one of the UK and Ireland's largest e-commerce retailers, and our experts provide brands a one-stop solution to reach its shoppers across all sub-categories, including electrical, fashion and sportswear.
As Threefold's longest active partner, our experts have executed numerous award-winning campaigns and evolved Very's retail media toolkit to more than three-dozen active channels, enabling bespoke campaign opportunities for brands.