We attract incremental marketing investment to retailers
We are specialists in helping retailers access new budgets that are not traditionally available to them. We do this by helping supplier brands connect the dots between their brand campaigns and awareness at point of purchase and proving ROI.
This delivers an impact on the top and bottom line for retailers by generating incremental supplier funding and increasing demand on core categories.
We’re really proud of the results we’ve achieved with our retail partners so far.
The Co-op is a retailer at the heart of local communities across the UK. With 85% of the population living within two miles of a Co-op store, this represents a unique opportunity to reach a significant audience multiple times in the week.
We help supplier brands to do that in an environment where shoppers don’t always have a shopping list and are instead searching for inspiration.
Since 2011, we have developed and managed The Very Group’s popular media estates, providing a one-stop agency solution for supplier brands across all sub-categories including Electrical, Fashion & Sportswear. We’re experts in building shopper media campaigns that build brand awareness, grow sales, and acquire new customers. Our approach is driven by insight which allows us to handpick the right media touchpoint for the campaign. Whether that be targeted CRM, influencer partnerships or onsite banners we create bespoke opportunities based on clear briefs.
Through our partnership with Signet Jewelers UK, we deliver digital, in-store and ATL campaigns for watch and jewellery brands across the H.Samuel and Ernest Jones retailers. Our focus is on through-the-line campaigns that build awareness of the brands and drive shoppers to the point of purchase, in particular across web, social, search, email, digital programmatic and printed POS.
Boots Media Group (BMG) launched in September 2021, to provide a full-service retail media offering enabling brands to connect with Boots customers across the full path to purchase including in-store, at home, as well as onsite and offsite digital.
BMG enables brand partners to utilise the wealth of Boots first party data to deliver highly personalised, relevant campaigns to customers. We provide services from planning to evaluation and have a continual focus on improving campaign performance and ROI for our clients.