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The leading global retail media experts from SMG.

15+ years of experience.

Operating 10+ Retail Media Networks.

SMG x Threefold drives significant growth for retailers and strong ROI for brands in 3 ways.

Our experts evaluate a retailer’s existing media assets and strategy to create an actionable transformation plan.

1. Consultancy.

Our white-label service embeds experts within a retailer's business to strengthen or build a Retail Media Network from the inside.

2.
White-label.

Plan-Apps simplifies media planning and measurement to maximize the performance of a retailer's estate.

3.
Technology.

Powered by SMG x Threefold

Omnichannel retail media is in-store, online and off-site advertising for brands operated by retailers. Retail media unlocks a lucrative additional revenue stream for retailers by leveraging their media assets to create data-driven marketing campaigns for brands that grow sales and build loyalty.

SMG x Threefold has led that transformation.

Retail media is transforming the relationship between retailer, brand and shopper.

Threefold’s experts have built, run and operated over 10 Retail Media Networks over the past 15 years. Threefold’s partner RMNs are powered by Plan-Apps, a proprietary suite of commerce marketing tools that have so far evaluated $1.6 billion worth of media spend and include over 95 of the top 100 global CPG brands.

Precision planning and creative ideation at the heart.

Threefold finds the sweet spot between our retail partners’ objectives and those of supplier brands. Using creative thinking and precision planning, we deliver insight-led and idea-driven campaigns that connect brands with shoppers and turn them into buyers.

Threefold have become an extension of our team here at The Very Group. The awards they’ve won further cement the outstanding work that is being achieved through our working relationship as we strive to build a world class digital retailer.

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Connecting retailers, brands and shoppers to deliver:  

More revenue.

Greater loyalty.

Better experiences.

Get in touch

Our retail media experts will be in contact soon.

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