Amber Roberts, Partnership Director at Threefold, will take the stage Wednesday, March 21, at PLMA’s Annual Meeting & Leadership Conference in San Antonio, Texas.
The annual meeting brings together the biggest voices across private-label to discuss the industry's opportunities and challenges.
This year, the theme of the event is Private-Label is a Brand, emphasizing the growing importance of private-label among consumers.
Private-label has experienced incredible growth over the past several years, especially as consumers look to offset economic pressures like inflation. According to data from Circana, private-label brand sales reached $217 billion in 2023, a 6% Year-over-Year (YoY) increase.
Private-label grew unit share across several categories: food, shelf-stable beverages, refrigerated foods and beauty and home last year. In fact, in the food and beverage categories, private-label brands outperformed name brands on core pantry dollars and units, Circana reported.
During her hour-long presentation on Wednesday, Amber will speak to the benefits of retail media for retailers and brands alike, specifically highlighting the opportunities for private-label brands to work with retailers’ media networks to grow sales and build loyalty beyond price point.
“I was honored to be asked to attend and speak at PLMA’s Annual Meeting & Leadership Conference,” Amber said. “It’s always worthwhile to get in front of a great group of people, dig deep and explain the possibilities of retail media. While retail media is often viewed as an opportunity for national CPG brands, there’s also the opportunity for private-label to leverage it as a means to continue to gain market share and prove value unrelated to price. I’m looking forward to traveling to San Antonio to present to the PLMA audience.”
Amber’s presentation was previewed Monday in the March 18 edition of Unfold with Threefold, the biweekly newsletter from Threefold.
We predict private-label investment will grow in retail media, especially as private-label works to maintain market share in periods when consumers are less concerned with cost. If prices fall, consumers may return to purchasing more name-brand CPG products, but if private-label brands can remind consumers they offer a quality product at an attractive price point, they can find success in any economic environment. Enter retail media.
Once consumers try private-label goods, our experience tells us they’re more likely to become repeat consumers. Retailers already do the heavy lifting in promoting their name, and additional retail media at the point of purchase can drive awareness and push shoppers to experiment with store brands.
Amber will be joined virtually by Dean Harris, Head of Co-op Media Network, who will offer insights as to how the UK’s largest convenience retailer has involved private-label in its retail media strategy to great success for the retailer and its private brands.
Amber most recently spoke publicly at NRF: Retail’s Big Show in January, where she appeared on a panel and shared insights about maximizing in-store data for retail media success.
About Amber Roberts
Amber Roberts is the Partnership Director at Threefold, where she leads the team building retailer partnerships in North America. Amber joined Threefold in 2023.
As a seasoned retail veteran, Amber has spent nearly two decades working across the industry, from Fortune 100 and Global 300 companies to startups. Amber previously spent about four years working for Kroger, where she was one of the first digital hires, established the framework for its current RMN offering and launched several multi-billion dollar businesses and alternative revenue streams.
Most recently, Amber worked as a consultant for small- and mid-sized grocery retailers to develop their omnichannel marketing strategies.
About Threefold
Founded in 2008, Threefold is the world's leading Retail Media Network (RMN) specialist, headquartered in both New York and London. As part of the SMG agency network, which employs over 250 retail media experts, Threefold's primary mission is to unlock incremental CPG budgets, curate media campaigns that supercharge sales and elevate its retail partners into top-tier omnichannel media owners, spanning in-store, off-site and online.
Threefold's services include consultancy, evaluation, and a white-label in-house solution that has seen the agency build, run and operate over 10 Retail Media Networks to date. In the UK, Threefold runs and operates Walgreens' Boots Media Group and Morrisons Media Group and additional live partners include major retailers like Asda, The Co-op, Signet Group and The Very Group.