It was hard to miss THAT Superbowl half-time performance by Rihanna back in Feb, but it was even harder to miss the buzz created around her beauty venture Fenty Beauty. For those of you living on the moon, Rihanna paused her performance to briefly apply the Fenty Beauty Invisimatte product - the ultimate lesson in high impact product placement!
Fenty Beauty and Fenty Skin wanted to use the opportunity to create a short, stand-out campaign to harness the buzz immediately after the Superbowl and drive shoppers towards Fenty products - so you can imagine our excitement when Boots UK were selected as the retailer of choice!
Alongside the wider Boots marketing team, we deployed an omnichannel campaign including web banners, influencer generated content, CRM and app notifications.
This is one campaign wrap up we can't wait to attend!